Privacy & Cookie Policy

Operated by Netpoint Media

Effective Date: July 11, 2026 | Last Updated: July 11,
2026

This policy applies to all visitors worldwide.

If you have any questions regarding this Privacy Policy, please
contact us at: contact@netpointmedia.com

1. Introduction and Scope

Net Point Media LLC (“Netpoint Media,” “we,” “us,” or “our”) operates
PicksWeTrust.com (the “Site”). We are committed to protecting your
personal information and respecting your privacy rights regardless of
where you are located in the world.

This Privacy Policy explains how we collect, use, disclose, and
safeguard your information when you visit or use our Site, and describes
your privacy rights under applicable law, including:

  • United States: California Consumer Privacy Act
    (CCPA) / California Privacy Rights Act (CPRA), Virginia Consumer Data
    Protection Act (VCDPA), Colorado Privacy Act (CPA), Connecticut Data
    Privacy Act (CTDPA), Texas Data Privacy and Security Act (TDPSA), and
    all other applicable state-level comprehensive privacy laws.

  • European Union: General Data Protection
    Regulation (GDPR).

  • United Kingdom: UK GDPR and the Data Protection
    Act 2018.

  • Canada: Personal Information Protection and
    Electronic Documents Act (PIPEDA) and provincial laws (including
    Alberta/BC PIPA and Québec Law 25).

  • India: Digital Personal Data Protection Act 2023
    (DPDPA).

  • Australia: Privacy Act 1988 and Australian
    Privacy Principles.

  • Brazil: Lei Geral de Proteção de Dados
    (LGPD).

  • Japan: Act on the Protection of Personal
    Information (APPI).

  • South Korea: Personal Information Protection Act
    (PIPA).

  • Other applicable international privacy and data protection
    frameworks.

By using the Site, you acknowledge you have read and understood this
Privacy Policy. If you do not agree, please discontinue use of the
Site.

2. Your Acceptance

In accessing the Site and/or our Service, you accept all the terms
and conditions of this Privacy Policy. We ask that you bookmark and
periodically review this Privacy Policy to ensure continuing familiarity
with the most current version. If you do not agree with the terms and
conditions of this Privacy Policy, please immediately cease using and
accessing the Site.

3. Information We Collect

You will be informed each time our Site asks for information and how
we intend to use your data. Netpoint Media collects information from you
in two ways: information you give to us, and information that we gather
from your use of our Service, collectively known as “Personally
Identifiable Information” or “PII”.

  • “Personal Information” means information that
    personally identifies you, such as your first and last name, email
    address, physical address, telephone number, or billing
    information.

  • “Non-Personal Information” means information
    that does not specifically identify you.

3.1 Information You Give to Us

We collect information that you give to us. For example, you may
provide your email address or other information to receive newsletters
and notifications about certain features of our Service.

3.2 Information We Collect Automatically

We, like many websites, collect information about what parts of our
Service you use and how you use them. This may include:

  • Computer or browser information such as your system activity, the
    domain name of the website from which you linked to our Site, time and
    duration of your visit, browser type, and browser language.

  • Device information such as your hardware model, operating system,
    operating system version, mobile device type, unique identifiers, and IP
    address.

  • Approximate location data (country/region level) derived from
    your IP address.

  • Cookie identifiers, advertising IDs, and similar tracking
    technology identifiers (see Section 6).

  • Clickstream and interaction data detailing your engagement with
    content and advertisements.

3.3 Information from Third-Party Partners

Our advertising, analytics, and affiliate partners may share data
about your interactions with their platforms, which may be combined with
information we hold. This includes ad interaction data, purchase and
click data from affiliate programs, and analytics data from third-party
measurement providers.

4. How We Use Your Information

We collect information from you to administer our business activities
and to measure and improve our Service. We use your information for the
following purposes:

  • To operate, maintain, and improve the Site and its
    content.

  • To send newsletters and marketing communications where you have
    subscribed or consented.

  • To respond to your inquiries and provide customer
    support.

  • To serve and measure personalized and non-personalized
    advertising.

  • To support our affiliate marketing partnerships and track
    referral commissions.

  • To conduct analytics and understand user behavior to improve our
    Service.

  • To show advertising and promotions tailored to your
    interests.

  • To detect, prevent, and address fraud, security incidents, or
    technical issues.

  • To comply with applicable laws, regulations, and legal
    obligations.

  • To enforce our Terms of Use and protect our legal
    rights.

Affiliate Disclosure: PicksWeTrust.com may
participate in affiliate marketing programs. We may earn a commission
when you click on links and make purchases. This is disclosed in
accordance with FTC guidelines and applicable law. Affiliate links do
not affect our editorial independence.

We may combine your Personal Information with information obtained
from business partners or other companies. If we do so, the combined
information will be treated as Personal Information for as long as it
remains combined.

5. Information Sharing and Disclosure

We do not sell your personal information in the traditional sense.
However, under certain privacy laws (e.g., CCPA/CPRA), sharing data with
advertising partners for targeted advertising may constitute a “sale” or
“sharing”. See Section 9 (Your Privacy Rights) for opt-out options.

We may share your information with third parties in the following
circumstances:

  • Consent: We will share Personal Information with
    third parties when we have your explicit consent to do so.

  • Advertising & Affiliate Partners: We share
    or permit the collection of data by our advertising and affiliate
    partners for targeted advertising, affiliate tracking, and measurement,
    subject to your consent preferences where required.

  • Analytics Providers: We use analytics services
    to understand how the Site is used. These providers process data on our
    behalf under data processing agreements.

  • Service Providers: We engage third-party vendors
    who assist in operating the Site (e.g., web hosting, email delivery,
    security). These parties are contractually restricted to processing data
    only on our behalf.

  • Affiliates: We may share information with
    corporate affiliates of Netpoint Media, who will process it consistent
    with this Policy.

  • Legal Requirements: We may disclose information
    as required by law, regulation, subpoena, court order, or government
    request, or to establish or exercise our legal rights.

  • Business Transfers: If Netpoint Media undergoes
    a merger, acquisition, or sale of assets, your information may be
    transferred as part of that transaction. We will notify you via the Site
    prior to any such transfer.

We reserve the right to share Non-Personal Information publicly and
with our partners, for example in aggregate or anonymized reports.
Netpoint Media disclaims any liability for third-party actions
concerning your information. We urge you to contact third parties
directly regarding their use of your information.

6. Cookies, Web Beacons, Tracking Technologies, and
Advertising

6.1 Types of Cookies and Technologies We Use

We and our partners use cookies, web beacons, pixel tags, JavaScript,
local storage, and similar tracking technologies. These fall into the
following categories:

  • Strictly Necessary Cookies: Required for the
    Site to function properly. Cannot be disabled.

  • Functional/Preference Cookies: Remember your
    preferences and settings.

  • Analytics Cookies: Help us understand how
    visitors use the Site (e.g., Google Analytics).

  • Advertising/Targeting Cookies: Used by our ad
    partners to show relevant, interest-based ads and measure
    performance.

Most browsers are initially set up to accept cookies. You can reset
your browser to refuse all cookies or to indicate when a cookie is being
sent. However, some aspects of the Service may not function properly
without cookies. For more information about cookies and how to control
and delete them, please visit:

  • www.allaboutcookies.org/manage-cookies/

  • www.aboutads.info/consumers

6.2 IP Addresses

An IP address is used by your computer every time it connects to the
Internet. IP addresses are automatically collected by our Site as part
of demographic and profile data (“traffic data”). We use your IP address
to help diagnose server problems and administer the Site. Netpoint Media
will not use your IP address to attempt to identify you personally or to
build a profile about you beyond what is necessary to provide the
services you request.

6.3 Our Advertising and Affiliate Partners

The Site may work with advertising and affiliate partners such as the
following, each of whom may place cookies, web beacons, or tracking
technologies on your device:

  • Google Display Ads & Google AdSense (if active on the
    Site):
    Google, as a third-party vendor, may use cookies and
    unique device identifiers to serve ads on our Site based on user visits
    to this and other websites. Users may opt out of personalized
    advertising by visiting Google’s Ad Settings. You can review Google’s
    Advertising Principles at: https://support.google.com/adwordspolicy/answer/1316548.
    To opt out of Google’s personalized advertising, visit: https://www.google.com/settings/ads.
    To understand how Google uses data when you use partner sites, visit: https://policies.google.com/technologies/partner-sites.

  • Yahoo Advertising (if active on the Site): Yahoo
    and its advertising partners may use cookies and similar technologies to
    serve syndicated content, optimization services, and tailored
    advertising. You can manage your privacy choices and preferences via the
    Yahoo Privacy Dashboard at: https://guce.yahoo.com/privacy-dashboard.

  • Other Affiliate Programs (Current and Future):
    We may participate in additional retail, travel, health, wellness, and
    service affiliate programs beyond those listed above. Each partner may
    place cookies or tracking pixels on your device to attribute referrals
    and measure conversions. Links to each partner’s privacy policy will be
    provided as programs are activated. You may opt out of interest-based
    advertising from many of these partners through the Network Advertising
    Initiative at: https://optout.networkadvertising.org.

6.4 Consent Management

Visitors from regions requiring explicit consent (such as the EU, UK,
and certain US states) will be presented with a cookie consent banner
(Consent Management Platform / CMP) on their first visit. Through this
banner, you may:

  • Accept all cookies.

  • Reject non-essential cookies.

  • Customize your preferences by category.

You may change or withdraw your consent choices at any time by
clicking the “Cookie Settings” link located in the footer of our
website.

6.5 Managing Cookies and Opting Out of Interest-Based
Advertising

You can manage or opt out of personalized advertising at any time
using the following independent resources:

7. Google – Additional Disclosures

If display advertising is active on our Site, Google, as a
third-party vendor, may use cookies and device identifiers to serve ads.
Third-party vendors, including Google, use these tracking technologies
to serve ads based on your prior visits to this website or other
websites on the internet. These vendors may automatically collect:

  • IP address

  • Browser type and version

  • Device information and operating system

  • Interaction data with served advertisements

If you are located in a region that requires user consent (such as
the EU, EEA, or UK), our Site deploys a cookie consent banner allowing
you to accept, reject, or manage your preferences. When you opt out of
personalized advertising, Google and its partners serve non-personalized
ads that rely on contextual relevance rather than historical browsing
identifiers.

8. Legal Basis for Processing (EU, UK, and GDPR-Equivalent
Jurisdictions)

Netpoint Media acts as the data controller for personal data
processed in connection with the Site. For visitors in the EU, UK, and
other jurisdictions requiring a defined lawful basis, we rely on:

  • Consent: Where you have given clear,
    affirmative, and informed consent (e.g., personalized advertising
    cookies or email marketing subscriptions). You may withdraw this consent
    at any time without affecting the lawfulness of processing prior to
    withdrawal.

  • Legitimate Interests: Where processing is
    necessary for our legitimate business interests, provided your
    fundamental rights and interests do not override them (e.g., operating
    the Site safely, preventing fraud, maintaining site security, and
    analyzing aggregated audience behavior).

  • Contract Performance: Where processing data is
    necessary to fulfill a service or contract you have requested.

  • Legal Obligation: Where we are required to
    process your data to comply with explicit legal or regulatory
    obligations.

Certain third-party advertising and analytics partners act as
independent data controllers for their own respective processing
activities.

9. Your Privacy Rights

Depending on your geographic location, you may have some or all of
the statutory rights listed below. To exercise any of your rights,
please contact us directly at your privacy email address.

9.1 All Visitors (Global)

  • Access: Request a copy of the personal data we
    hold about you.

  • Correction/Rectification: Request correction of
    inaccurate or incomplete data.

  • Erasure/Deletion: Request deletion of your
    personal data, subject to lawful retention exceptions.

  • Restriction: Request that we restrict the
    processing of your personal information in certain scenarios.

  • Objection: Object to data processing based on
    legitimate interests or for direct marketing purposes.

  • Data Portability: Receive your data in a
    structured, commonly used, and machine-readable format.

  • Withdraw Consent: Where processing is strictly
    consent-based, withdraw it at any time.

9.2 US State Residents (Including California
CCPA/CPRA)

Residents of states with comprehensive privacy laws have the
following rights:

  • Right to Know: Request the categories and
    specific pieces of personal information collected, disclosed, or
    sold/shared over the trailing 12 months.

  • Right to Delete: Request deletion of personal
    information we have collected from you.

  • Right to Correct: Request correction of
    inaccurate personal information.

  • Right to Opt Out of Sale/Sharing: Request to opt
    out of the “sale” or “sharing” of personal data for cross-context
    behavioral advertising via the “Do Not Sell or Share My Personal
    Information” link in our website footer.

  • Right to Limit Use of Sensitive Personal
    Information:
    We do not collect or process sensitive personal
    information beyond what is strictly necessary to provide our direct
    services.

  • Right to Non-Discrimination: We will not
    discriminate against you or alter your site experience for exercising
    any statutory privacy rights.

Categories of personal information collected in the last 12
months:
Identifiers (name, email, IP address), internet/network
activity data, geolocation indicators (country/region level), and
inferences derived for advertising optimization.

Categories of third parties with whom personal information is
shared:
Advertising networks, affiliate marketing networks, and web
analytics providers.

We do not knowingly sell or share personal information of consumers
under the age of 16 without affirmative authorization.

10. Data Retention

We retain personal information for as long as reasonably necessary to
fulfill the operational and commercial purposes described in this
Policy, including:

  • Providing ongoing services and responding to custom user
    requests.

  • Complying with statutory, tax, legal, and regulatory retention
    obligations.

  • Resolving formal disputes and enforcing active corporate
    agreements.

Aggregated web analytics data is typically retained for a standard 26
months. Email subscriber data is safely retained until you actively
unsubscribe or request deletion. You may request deletion of your data
at any time (subject to transactional legal exceptions) as described in
Section 9.

11. International Data Transfers

Your information may be transferred to, stored, or processed in
countries other than your country of residence—including the United
States and Canada—which may maintain distinct data protection laws from
your home jurisdiction.

For structural transfers of personal data originating from the EU,
EEA, or UK, we rely on standard legal safeguards, including Standard
Contractual Clauses (SCCs) officially approved by the European
Commission, the UK International Data Transfer Agreement (IDTA), and
recognized international adequacy decisions where applicable. By
continuing to use the Site, you acknowledge and agree that your data may
be transferred internationally.

12. Children’s Privacy Protection

12.1 COPPA (Children Under 13)

We fully comply with the Children’s Online Privacy Protection Act
(COPPA). Our Service is not directed to, nor intended for, children
under the age of 13. We do not knowingly collect, maintain, or disclose
Personal Information from children under 13. If you believe we have
inadvertently collected such information, please contact us immediately
and we will promptly purge it from our systems.

12.2 Children Between the Ages of 13 and 18

If you are between the ages of 13 and 18, please ensure you review
this Privacy Policy with your parent or legal guardian and obtain their
permission before transmitting any Personal Information to us.

12.3 GDPR / UK GDPR (Children Under 16)

For users located within the EU, EEA, and UK, our structural consent
mechanisms require verified parental or guardian consent for users under
16 years of age (or the applicable lower age threshold established by
individual EU member states) for data processing based on consent.

13. Data Security and Confidentiality

We strictly limit operational access to your personal information to
employees and contracted vendors of Netpoint Media who reasonably
require access to that information to perform their jobs or to deliver
requested products and services. We maintain appropriate physical,
electronic, administrative, and procedural safeguards designed to
protect and restrict unauthorized access to personal information.

Specific security measures deployed include:

  • Enforced encryption of data in transit using industry-standard
    TLS/SSL protocols.

  • Strict access controls, role-based permissions, and multi-factor
    authentication requirements for internal personnel.

  • Regular security risk assessments and technical vulnerability
    monitoring.

Please note that no method of transmission over the internet or
electronic storage can be guaranteed 100% secure. In the event of a
confirmed data breach affecting your rights and freedoms, we will notify
affected individuals and relevant supervisory authorities as required by
applicable laws (e.g., within 72 hours for GDPR/UK GDPR compliance; as
promptly as required under applicable US state frameworks).

14. Fair Information Practices

The Fair Information Practices Principles form the foundation of
privacy law in the United States, and their structural concepts play a
globally significant role in the ongoing development of international
data protection laws. To align with Fair Information Practices, we
commit to notifying you via an on-site alert or email notice within 7
business days should a material data breach occur.

We also explicitly agree to the Individual Redress Principle, which
legally requires that individuals maintain enforceable rights against
data collectors and processors who fail to adhere to statutory
compliance frameworks. This principle establishes that individuals have
clear recourse to judicial systems or government oversight agencies to
investigate and prosecute non-compliance by data regulators.

15. Email Communications – CAN-SPAM, CASL, and GDPR
Compliance

We collect your email address primarily to send requested
information, respond to direct inquiries, and distribute newsletters or
promotional offers.

In strict accordance with CAN-SPAM, CASL, and GDPR email compliance,
we agree to the following protocols:

  • We will never use false, misleading, or deceptive subjects or
    email addresses.

  • We will clearly identify commercial messages as advertisements in
    a reasonable, transparent manner.

  • We will display the physical mailing address of our corporate
    headquarters within all electronic mailings.

  • We will continuously monitor any third-party email marketing
    services we employ for strict legal compliance.

  • We will honor opt-out and unsubscribe requests promptly (within
    10 business days for CAN-SPAM; immediately for CASL).

  • We will provide a clear, functional “Unsubscribe” link at the
    baseline of every marketing email.

If at any time you wish to stop receiving future marketing emails,
you can follow the unsubscribe instructions located at the bottom of any
email or contact us via our Site Contact Page. Transactional, security,
or service-related emails are not subject to standard promotional
unsubscribe requests.

16. Global Privacy Control (GPC) and Cookie
Settings

We prioritize automated user privacy selections. While traditional
browser “Do Not Track” (DNT) signals lack an industry-standard
definition and are widely unsupported by third-party ad networks, we
fully support the Global Privacy Control (GPC) signal
where required by law (including California and other US states).

If your browser or device transmits a valid GPC opt-out signal, our
Site reads it as a programmatic request to opt out of the sale or
sharing of your personal information for cross-context targeted
advertising purposes. All other visitors can reliably manage tracking
preferences via our cookie consent banner or by interacting with the
“Cookie Settings” link located in the footer of our webpage.

17. External Links

By its nature, our Site contains hyperlinks to external, third-party
websites (including affiliate retail platforms, booking engines, and ad
networks). Please be aware that Netpoint Media does not control, and
cannot be held responsible for, the privacy or information collection
practices of third-party websites. We strongly encourage you to review
the individual privacy policies of any external site you visit before
interacting with it or submitting personal data.

18. Accessibility

We are deeply committed to making this Privacy Policy fully
accessible to all users. If you require access to this Policy in an
alternative, assistive format, please contact us.

19. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time to
reflect changing technical, commercial, or regulatory demands. The “Last
Updated” date positioned at the top of this document will always reflect
the most recent modification. Material changes will be actively
communicated via a clear notice on our homepage or via direct email
where legally mandated. Your continued use of the Site following the
posting of modifications constitutes full acceptance of the revised
terms.

Historical archives of prior policy versions can be formally
requested by contacting us directly.

20. Contacting Us

If you have any questions, clarifications, or complaints regarding
this Privacy Policy, our site data practices, or your interaction with
PicksWeTrust.com, please reach out to us at:

  • Email Contact:
    contact@netpointmedia.com

  • Corporate Postal Address:

Net Point Media LLC

27758 Santa Margarita Parkway, Suite 142

Mission Viejo, CA 92691, United States

  • EU/UK Representative Inquiries: Visitors located
    within the EU or UK wishing to communicate with an appointed
    representative may email us to receive current localized representative
    contact information.

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